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Full name

Shadi Mirza

Title

Senior Copywriter

Location

Phoenix, AZ

Biography

I specialize in the creation, management, implementation, and support of web, print, and social media campaigns.

Experience

Senior Copywriter

University of Phoenix

Tempe, AZ · 07/2012 – Present

•Planned and managed integrated marketing campaigns for a national for-profit university, which included writing web, email, social media and print copy, as part of an eight-member marketing team.
•Wrote copy for webpages, which included editorial, SEO and marketing copy which increased traffic and visitor conversions up to 30% per page.
•Integrated social media copy with complimenting imagery in coordination with the web designer.
•Implemented White Hat SEO techniques into web copy, which included identifying high-volume keywords, and inserting title tags, H1, and meta descriptions.
•Researched and wrote over thirty service journalism and editorial articles up to 500 words long for a daily web publication.
•Proofread and reviewed the work of a Junior Copywriter for style, accuracy, and compliance with corporate-mandated tone.
•Earned recognition with multiple Marcom and APEX Gold Awards for Writing, Web Copy, Infographics, and Publication Excellence in Design & Illustration.

Field Marketing Coordinator

Starwood Hotels & Resorts Worldwide

Scottsdale, AZ · 12/2011 – 07/2012

•Wrote copy for forty online special offers, landing pages, email blasts, and guest room descriptions for over 100 Sheraton, Westin, St. Regis, W Hotel, and Luxury Collection hotel brand pages.
•Edited over 100 special offer pages created by Field Marketing Managers and Senior Managers for spelling errors, expired dates, and inaccurate information.
•Wrote copy for independent hotel websites, including special offer, renovation information, holiday event, new guest room, dining, local area information, and hotel amenities pages.
•Implemented SEO strategies like long-tail keywords to simultaneously target low volume and high competition keywords for fifty independent hotel sites.
•Created over 200 landing pages using Content Center Standard by Interwoven and WebCanada CMS.

Senior Copywriter

Roots and Wings International

Spokane, WA · 12/2008 – 04/2012

•Managed the Twitter account for a not-for-profit organization by posting relevant news articles, responding to messages from followers, and requesting small donations
•Wrote landing pages about fair trade coffee, hunger and poverty, the k’iche language, and sustainability for the RWI website
•Wrote grants for funds from the Daniele Agostino Derossi Foundation and UPS
•Composed five blog entries on topics affecting rural Guatemalans, including poverty, the civil war, fair trade coffee, and human rights

Education

MA in Literacy, Technology and Professional Writing

Northern Arizona University

Phoenix, AZ · 08/2004 – 05/2006

BA in English

Northern Arizona University

Flagstaff, AZ · 08/1999 – 05/2004

Awards
2013 Gold Award for Writing/Web Copy , MarCom
2013 Gold Award for Infographic , MarCom
Clients

University of Phoenix Desert Schools Federal Credit Union

Specialties

Education, Hospitality, Not-for-profit, Finance

Skills

Banner ads, billboards, direct mail, direct response, digital display, email marketing, editorial, landing pages, one-sheeters, SEO

Elsewhere