Web Copy

While working as a contractor for Starwood Hotels and Resorts Worldwide, I began taking on more and more copywriting duties. Initially, I worked on short deal copy. Eventually, I started writing descriptions for entire websites. These are two of the websites for which I wrote copy. For The Shops at Tanforan Leasing website, the client requested that I wordsmith existing copy. I went through each page and suggested punchier headlines, clearer CTAs and more succinct body paragraphs to bring the existing ideas to life.